SammyDuder works from her studio in Battersea SW London. Since 2002 SammyDuder has painted ceramics and has painted thousands of babies' feet in SW London.

In 2004 SammyDuder found many mothers needed the convenience of having footprints done at home allowing mummies to relax with their baby and prints can be done around changing nappies, sleeping or feeding at home.

Her personalised range developed after SammyDuder painted plates for friends children after which orders for more started her realising the demand for simple personalised presents which have developed into a popular range for kids.